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Thursday, May 6, 2010
The Ford 021C urban concept vehicle was created by one of the world's most acclaimed product designers to appeal to a group of consumers who are mostly too young to currently own a car. Aged 21 years and under, these consumers are highly brand literate, extremely technologically aware, and want quality products which express their individuality.
Mays said the project has helped change the way Ford designs new vehicles. "As car designers we tend to approach everything from an automotive perspective," Mays said. "The Ford 021C treats the car as a cultural icon. We have created a distinct point of view with this car and if you don't get it, don't worry - you're probably not meant to."
Mays said the philosophy behind the 021C lays the foundation for new generation of Ford vehicles which will appeal to a new generation of consumers into the 21st century. "This is all about making that vital connection with customers, no matter how different their world view and life experiences might be from our own."
The carbon fibre exterior features simple shapes and clean surfaces with no superflous decoration. The doorhandles, for example, are simple aluminium buttons surrounded by a translucent plastic ring which is illuminated as the remote central locking is activated.
The glasshouse is light and airy, with thin pillars all round and clamshell door frames to ensure the widest possible apertures. The front and rear views of the Ford 021C are dominated by single light lenses and a wrap around bumper.
source:conceptcar.co.uk
The glasshouse is light and airy, with thin pillars all round and clamshell door frames to ensure the widest possible apertures. The front and rear views of the Ford 021C are dominated by single light lenses and a wrap around bumper.
source:conceptcar.co.uk
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