AUTOCARS COLECTION 2011

Up until recently, TAG Heuer was mostly known for its sport watches and chronographs but the famous Swiss company is now trying to make a name in the luxury cell phone market. And what a better way to do that than to team up with a specialized sportscar maker like Lamborghini to launch a limited edition handset Using its first mobile phone as a base, Tag Heuer came up with the Merediist Automobil Lamborghini that’s said to be inspired by the Murceilago LP 640.

Housed in black titanium carbide coated 316L stainless steel casing, the hand-assembled quad-band GSM mobile phone packs a 1.9” display made from 60.5 carats scratch-resistant sapphire crystal, a 2 megapixel camera (1,200 x 1,600 pixels), 2GB of memory, USB 1.0, media player, Bluetooth and roughly seven hours of talk time.

Add to that the Lamborghini logos and the exclusivity that comes from the limited availability as only 1963 pieces (in tribute to the year that Lamborghini’s automotive division was founded) will be sold worldwide.

Neither Tag Heuer or Lamborghini have announced prices, but bear in mind that the standard Merediist starts at around $5,300 so expect to pay more for the Lambo edition.